graduate work

Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You’ll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.

COMM 4905

storytelling through research

& measurement

The end goal of the assignment was to create a mixed-methods research paper on how book bans are impacting diversity in publication. This report covers the survey I conducted, understanding the history and power of book bans, breaking down the industry, the affect on accessibility, and calling out what you can do to combat the bans.

COMM 4900

communication inquiry, analysis,

trends

This document showcases the current state of In-house Graphic Designers and the understanding of critical trends, future prospects, and potential innovations and disruptions.

Jones, Chloe_Strategic Marketing Plan Presentation-01.png

COMM 4140

marketing strategy & process

This presentation focuses on creating a market analysis for Ali Hazelwood's "Love, Theoretically" and Penguin Random House's position within the industry. The goal was to identify a marketing strategy for the product with action items.

*I am not affiliated with Penguin Random House or Ali Hazelwood. All information was found through research.

COMM 4324

marketing analytics

This presentation examines Crocs's decision to spend more heavily on analytics for its marketing team, with the goal of improving online sales, expanding brand awareness, and finding better ways to share information on its sustainability program.

*I am not affiliated with Crocs and all information shown was based on supplemented data.

chloe mae

graduate work